Hogwarts Magic Arrives in Florida

The success of the Harry Potter books and films have been phenomenal, turning it into a powerful brand. The latest money making spinner for the brand has been the creation and opening of the Harry Potter theme in Florida last week.

The Wizarding World of Harry Potter is part of the Universal Orlando resort and many of the main actors, including Daniel Radcliffe were there for the opening which took place last Friday. It was reported that around 5000 fans were ready and waiting to get in before the park opened that day.

The park which has two roller-coasters as well as reproductions of the wizarding school of Hogwarts, Hogsmeade village and of course the Hogwarts express train is set to be a huge success. Daniel Radcliffe referred to it as “the next part of the Harry Potter legacy”.