Shoe wear war finally ends

Adidas and Puma have finally decided on a date to end the shoe wear war that has been ongoing for the last 60 years. On Monday the 21st of September, employees from both companies will play a charity football match in aid of the Peace One Day organisation.

The companies have been in competition since brothers Adi and Rudolf Dassler fell out during the Second World War. They both stated new companies at the time on different sides of the river in the Bavarian town of Herzogenaurach. Communities became divided due to the fierce competition between both factories with many families being divided because of their allegiance to one factory.